Digital Marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing.As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops,digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

Digital marketing the broadest outlet to career opportunity for women

What is Digital Marketing?
Digital marketing emphasizes on act of selling and promoting the product & business services
on all the electronic media and internet. Marketing is all about connecting with your audience
in the right place at the right time. In the age of digitization, your best strategy would be to
meet your customers online where they are already spending much time. Business leverage
digital channel such as Search engines, social media, email and other websites to connect with
new and existing customers. This medium of marketing has become the most profitable and
efficient for organization and companies to sell their product through digital marketing. To
channelize your products or services, there should be gap to bridge, that’s virtual marketing.
Marketing is basically strategized by 4 P’s, & the 4 P’s are product, price, place and promotion.
Marketing is nothing but the activity of promoting through print media, broadcast and outdoor
21 st century is the edge of digitization and boom in this has led to increase in use of digital
media in business services. Digital marketing is a part of marketing but marketing or traditional
marketing is a separate entity from digital marketing. The real reason why digital marketing is
ramping the graph of success because you can reach millions of customers, known or unknown
by reaching people through internet, social media and search engines. Digital marketing
indulges in promoting activities through electronic devices such as smartphones, Apps,
websites, search engines & E-mails. Everything between search engines to instagram and other
internet platforms come under digital marketing.
Why Digital Marketing?
At this stage, digital marketing is vital for your business and brand awareness. It seems like
every other brand has a website. And if they don’t, they at least have a social media presence
or digital ad strategy. Digital content and marketing is so common that consumers now expect
and rely on it as a way to learn about brand. Digital marketing is result oriented technology,
hence helps track your target audience and customers. With help of this trending platform and
electronic media you will always know who is viewing ads, who is buying and also who is liking
it. In many ways, digital marketing is no different than traditional marketing.
In both, smart organizations seek to develop mutually beneficial relationships with prospects,
leads, and customers. Digital marketing is something, which plays an important role in every
marketing field such as PR, media and communication. A marketing professional, without the
knowledge of digital marketing can be left behind in career. On the contrary, a marketing
professional with proper knowledge and certificates of digital marketing can expect significantly
higher growth in terms of designation and salary.

How Does Digital Marketing Work?
If your prospects begin to search for a business similar to yours and are able to find your
competitors’ website but not yours, your business is not even in the running. Your prospects
can’t choose you if they don’t know about you. In this scenario, your competitors have just
raced ahead of you regardless of whether they have an effective website or a clear message.
As an example…
Think about the last important purchase you made. Perhaps you purchased a home, hired
someone to fix your roof, or changed paper suppliers at your office.
Regardless of what it was, you probably began by searching the Internet to learn more about
available solutions, who provided them, and what’s your best options were. Your ultimate
buying decision was then based on the reviews you read, the friends and family you consulted,
and the solutions, features, and pricing you researched.
Most purchasing decisions begin online.
That being the case, an online presence is absolutely necessary, regardless of what you sell.
The key is to develop a digital marketing strategy that puts you in all the places your followers
are already hanging out, then using a variety of digital channels to ;

  1. Connect with business associates in multiple aspects for conversion.
  2. Keep them updated with industry insights, problems they’re facing, and how to solve those
  3. Usage of social media applications for sharing content and then engage them as friends and
  4. Get your content optimized using Search Engine Optimization (SEO), so it will show up when
    someone is searching for the relevant information you’ve written about.
  5. Market yourself through advertisement to drive paid traffic to your website, where you can
    catch attention through offers.
  6. And email marketing to follow up with your audience to be sure they continue to get the
    solutions they’re looking for.
    This complete package will help you build your own digital marketing campaign without the
    false starts and missteps that come with doing it alone.

Digital Marketing: A growing career for women’s?

“A girl should be
two things: Who and what she wants.” – Coco

Becoming a leader in the digital marketing world can be quite difficult.
Sadly, while we would like to hear different scenarios because of cultural mindsets and
practiced behaviors, this can sometimes be a little more difficult for women.
That being said, there are still countless warrior-like women who fight their way to the top of
the corporate ladder, and some who just build their own ladder.
Women have a very important role in the progress of any country. 49.6% population is
governed by women around the world which is almost the half of the world’s population.
Talking about India, 65.2 crore are held by women with the sex ratio of 945 females per 1000
males. With this huge coverage, women today are making their own mark and presence felt
almost in every field. They have realized that they need to rise high and make their own journey
successful. Even politically, the Prime Minister has been promoting the women-centric
campaigns like ‘ Beti Bachao ’ and ‘ Selfie with Daughter ’ campaigns just to make people
aware and remind that women are equivalent to men and can contribute well enough in the
country’s success.

Women’s economic empowerment refers to the ability for women to enjoy their right to
control and benefit from the resources, assets, income and their own time, as well as the ability
to manage risk and improve their economic status and wellbeing. As 21st century women’s are
more passionate about their goals and career, they try to expand their wings in each and every
According to Marti Barletta, author of Marketing to Women, women are the primary decision-
makers for consumer goods in 85% of households. They make 75% of decisions about buying
new homes, and 81% of the decisions about groceries. They influence at least 80% of all
household spending.
The Internet is meant for all, then why we hear less of female names when it comes down to
digital marketing, technology, or so? Is there actually a gender-bias issue in the Internet
industry? Well, the question has been raised many times, but often, the debates and
discussions are based on nothing but speculation!

But here’s what I think …
= Progressive Career Option
Digital Marketing is grabbing attention and growing and flashing ahead. Each day some new
technologies are emerging. Lots of experiments are being done to get better results. Hence,
there are better and unique chances to showcase your creativity in the Digital Marketing field.
Women looking for such progressive career opportunities should indeed go for Digital
= Flexible Work Environment
We know, Digital marketing has global reach. Hence, it is very flexible to work in the Digital
Marketing work environment. Women searching for part-time jobs or work from home options
can also work. They can earn a fancy amount of money in Digital Marketing profession.
= No Particular Educational Qualification
In Digital marketing, you are not educationally bounded. So if you are a woman who is
interested in this digital marketing world, all you need is a creative insight and immense
passion. And some computer basics and smartphone. That’s it! You can pursue a short term
digital marketing course in Aurangabad and you are ready to go. A basic degree in marketing
and IT is added advantage for increment.
= Multiple disciplines to learn
While working as Digital Marketer you can accomplish with lot of technical knowledge. There is
a broad scope for learning new skills. The skills include content marketing, web analytics, SEO,
SEM, SMM, etc. Learning new skills will help you get a sense of satisfaction. As a woman, the
feeling of staying on track with technology and connect with new strategies will boost your
confidence as an individual.
= Entrepreneurial Skills
On digital platform, you get different opportunities in different domain. You will get to flourish
your skills to grow various businesses and startups. This will help you understand each aspect of
business. Women who aspire to get business inspiration can work in Digital Marketing firms. So
that they can get exposure to different arenas of businesses. And they can start their own
venture in the future.
= Good Salary
Digital Marketing firms offer an eye catchy salary once you get experience. Though the skills
and work experience do matter while deciding the salary packages. Nowadays people aspire to

become financially independent, especially women. They have a wide scope to work in Digital
Marketing firms with an attractive pay scale.
 Good Infrastructure
This is the best part. People who work in Digital Marketing are really happy with their jobs and
pays. Also, they enjoy working even for late hours because of the good infrastructure and
facilities. A good and secure infrastructure with basic facilities can attract a lot of women who
go for employment.
Creative Field
In digital marketing, there are plenty of career opportunities involving creativity. That
includes creative writing, designing, audio-visual production, etc.  There is also plenty of scope
for creativity in doing day to day work.
 Job Satisfaction
Job satisfaction is one of the best parts of Digital Marketing organizations. They offer great
rewards along with good salary packages. The overall work culture is very much energetic and
enthusiastic. Women have always preferred stability and deep connections over short term
career flings. With each and every business looking to capture the online space, the job
opportunities and the need for experienced digital marketers will grow eventually. So, this field
is indeed going to offer you stable and growing jobs ladies!!!

“A charming woman
doesn’t follow the crowd; she is herself.” – Loretta Young

->Ankita Thate and Shubham Joshi